We Believe

We Believe, a nonprofit organization advocating for kids’ freedom to learn, had successfully raised awareness about book bans and curriculum censorship, but their campaigns lacked a clear call to action, risking stalled momentum. To turn passive supporters into active advocates, Thig Studio developed Real Education, Real Impact, a multi-channel campaign that used compelling real-life stories to drive engagement. Through strategic messaging, dynamic content, and clear action steps, we transformed their platform into a movement. The campaign delivered over 511K video views on YouTube, 2.7M impressions on Meta, and outperformed industry benchmarks in engagement. By blending storytelling with advocacy, We Believe mobilized communities to fight for kids’ freedom to learn.